About Us

What Makes Us Unique? 

We are a socially conscious magazine and shop, carefully curated with a give-back message that supports adventure, innovation, conservation, and community built around lake culture.

Our Team

We are nature lovers, story tellers, and adventure enthusiasts based out of Minnesota’s lake country. Our team is composed of well traveled entrepreneurs and creatives who share a strong appreciation for our natural environment and the communities that have built their culture around it. 

Our Mission

Our ultimate goal is to celebrate the very best of lake culture and inspire our communities to get out and explore the unknown.   

Share Your Story

Have a story to share or looking for other ways to collaborate? Please send us an email at hello@thelakeandco.com.